Archive for the ‘ Evaluating A2 ’ Category

Evaluation: Research and Planning

How did you use media technologies in the construction and research, planning and evaluation stages?

I have used my blog this year and last year more than any other technology. On it I have shown the research I have done into existing, magazines, posters and trailers.

This has been extensive as I not only looked at existing products, I also analysed them picking out what was good and bad about them, deciding what tehcniques I could use aswell as others I feel I would stay away from because I did not feel they worked. I also used the blog to research what film names were popular or what are the basic conventions of comedy trailers etc. All this information I gathered was crucial to the development of my trailer, magazine or poster over both years. Through this research mistakes I had previously made became clear to me and also provided me with options as to what to change it to. The main area I need to adress in both my poster/magazine and film was my skill with a camera. I have always been aware that this was my main weakness and through the research done on the internet I managed to learn how to frame certain shots and adjust the light balance which helped me.

Also on the blog I have been regularly posting my progress. These posts range from storyboards to videos. I have been constantly adding my latest developments on the construction side of things and the gradual evolving of my designs have been clear. I attempted to post a new blog every lesson with my latest progress and while this could not always be done I have been happy with the regularity of my blog posting.

There were many blogs and videos on the internet which provided a great amount of information to me, especially in year twelve when I was new to the whole idea. Websites like

http://www.mediaknowall.com/camangles.html

and

http://thehealingtouch.wordpress.com/2008/04/22/trailer-anatomy-a-comedy-consortium/

Both these sites helped me immensely and I was able to act upon lessons I had learned from them.

I was also able to create polls on the blog where I could asks people’s advice. I chose to ask people what their favourite name was for my film. I had a good response as the people in my class are always willing to help and are checking out what peers are doing constantly anyway so they were more than able to provide their opinion.

The blog also has a comments system meaning so my teacher can give me advice which I can then work into my coursework.

While I still feel more comfortable writing I am happy with the way I have improved on the technical side of things and am pleased whith what I have achieved practically over the two years.

Evaluation: Construction

My main weakness was on the technical side of things. At the staat of year twelve I lacked quality in almost all areas creating poor photographs and struggling on photoshop. I feel much more comfortable now and am able to create passable images. I have discovered new techniques on photoshop like the drop shadow and how to rasterize text meaning that things which would have previously looked shabby can now be improved.

I managed to utilize my strengths in order to cover up or more accurately aid my weaknesses and this can be seen most in the trailer. I went for a comedy film because I can easily think up amusing senarios and felt that if i had the audience laughing then less attention will be adressed to the intiricacies of filming.

I did this by using very simple shots. I, Like the shot below wanted to create a senario that was amusing and did not need a complicate framing etc to be made effective. From the feedback I have recieved this has been done well.

While I tried to cover up my weaknesses I still feel I have progressed well and have created something which I am proud of.

Question 4 (Evaluation of Evaluation)

Adaptations post audience response.

In terms of my trailer most of my audience feedback came after I had finished my construction meaning that I was limited to the changes I could make. Having said this, if my blog is observed you can see the difference between my first draft and the final design of my trailer.

Here they both are so you can see.

First draft

Final Construction

From looking at these you will hopefully be able to tell the differences. While many would argue the first draft is actually funnier due to the surreal circumstances the characters find themselves in the quality of framing, lighting and sound was pitiful. The final draft was made predominantly off the back of audience feedback from my teachers and from my peers. As you will have noticed I took out from the original draft, the first establishing shot of the house. I was convinced that as a lot of the action takes place away from the house there was no need for it to be seen. I also took out the shots of Andrew throttling Chris and of Andrew with the coffee cup. While amusing it is actually difficult to see what is going on and I thank my audience for there rather blunt criticism of these shots. There is also the shot of Andrew being hit in the crotch by the ball. I included him reaching the floor but it looked very untidy as he hit in stages rather than in one smooth transition. As can be seen in my final draft I rectified this by having one shot of the hit and then later on one shot of him lying on the floor. The other element of the first draft which needed the most work was the titles. they once more were slightly untidy. With help from my teacher I established what needed to be changed and did so. With the titles in the final draft they are less in your face and look neater through simple methods such as middling the text and keeping the font consistent. Something which I should not have needed feedback to change. The other most obvious thing to see is that the name of the film. I was told by people who watched the trailer that the name sounded more like a thriller or an action movie. As this was not what I wanted I agreed to change it and used a poll on my blog. At decision time Visiting Vince was the most popular option so I went for it. This is another example of me acting upon feedback.

As for my poster and film magazine feedback it was less substantial because of our year 12 experience. Despite this I did need help with the layout and quality of pictures. I have hopefully created something which looks professional and that is indeed the response I get from friends who have not helped with my construction.

Overall I am grateful to those who gave me feedback as I could act upon it and improve my projects. I am very pleased with what I have created. I can now appreciate how important the Audience Feedback side of production is.

What have I learned from audience feedback?

Here is something I recorded on soundcloud instead of uploading. It gives an insight into what I wanted as a response from the audience, what helped I have received through the year, how people gave me advice, and how i acted upon it.

The recording is not the best but you can still hear everything.

More Audience Feedback (Question 3)

Here is some more audience feedback. The quality of shot is pretty bad but it is all useful information to get. The computer goes a bit mad but it doesnt effect their enjoyment.

Here is Will and Ed talking about what they saw. Unfortunately they struggle to keep serious as you will be able to see but everything they say is very useful.

Evaluation

Here is my friend Jack with his views on my trailer.