Archive for the ‘ Evaluation Question 2 ’ Category

Timescale (Question 2)

For question 2 we are being encouraged to think about the what the timescale would look like in terms of bringing out our constructions. If I was actually making a film then I would of course need to take into account the marketing stage of the process. This is what my timescale would look like:

-Teaser Trailer
-Film Poster
-Negotiate a magazine appearance

When researching the point of a Teaser Trailer I came across this website:

This website made it very clear as to the purpose of Teaser Trailers saying:

“A teaser trailer is a short version of a movie trailer which is designed to pique the interest of the audience, getting them excited about an upcoming film. Teasers, as they are called, are typically released months in advance, sometimes as much as 18 months before the expected release date of the film, and they are used to build anticipation and curiosity about the films they advertise. Teaser trailers can be seen before feature films in some movie theaters, and they are also released online and shown on television.”

“Classically, a teaser trailer lasts between half a minute and a minute. It may include footage from the film, often in a rough stage, since the film has not been completed, or it may utilize entirely new source material. In some cases, a teaser trailer is simply an abridged version of a regular movie trailer, including the film’s tagline and key footage in a condensed version which is more television-friendly.”

“Some companies like to make teasers which literally tease their audiences with puzzles and cryptic references. For example, a teaser trailer might flash a few key images, followed by a title card with the date. Viewers are supposed to recognize the images, and infer that the date is the projected release date. This works best for iconic films and films in a series, as viewers become familiar with specific symbols. A classic example of this type of teaser trailer would be a promotion of a Batman film which flashed the famous Batman symbol on the screen, followed by a date.”

Teaser trailers may also include hints and clues which viewers can follow, if they feel so inclined. It is becoming increasingly popular to include web addresses in teaser trailers, so that viewers can go look up the film online, and some movies had used these addresses as a jumping-off point to involve viewers in an alternate reality game or series of puzzles, thereby drawing them into the story of the film. Others offer viewers the opportunity to sign up on a mailing list for news about the film, including notifications when longer movie trailers are released.”

From a marketing perspective, the teaser trailer is a brilliant tool. The brief advertisement is usually not terribly costly to make or expensive to air on television, and it can suck viewers in, getting people hyped up about a movie months before it is released. Teaser trailers are often used to promote big budget films, with the goal of getting a return on the investment as quickly as possible, and they are also utilized to increase fan interest in major series or eagerly awaited film adaptations of books or continuations of television shows.”

As well as being very useful in terms of what to include in my trailer it gave me an idea about timescales. Using this information I would intend for my trailer to be released into cinemas at least 6 months in advance. This would then hopefully leave the audience in anticipation of this funny looking film coming up. The trailer is there simply to whet the appetite of the audience and to give them a date telling them when they can see it.

The poster would then come out long after and still well in advance of the actual film. For those who would have perhaps forgotten it will act as a pleasant reminder and they will remember they wanted to go and see it. The poster will also reinforce the general idea established in the original trailer. The relationship between the two characters is clearly one that will be funny and the audience will hopefully concur with this idea.

I would then very soon to the opening of my film look to negotiate a front page slot on a well-known film magazine. This is the final attempt to get people to go and see my work. By allowing an interview with the director and some insight into the film people will hopefully make up their mind to go and see the film. It gives people who are still not sure whether they want to watch the film an opportunity to once and for all decide. The numbers of people who go and watch a film purely as a response to a positive interview they have read in a publication is very high so with the magazine feature I would be looking to capture the undecided potential viewers.

With this traditional timescale I feel I have the ingredients for a successful film campaign.


Links Between Constructions (Question 2)

I spent a long deciding on what angle to take in terms of linking the trhee different constructions I have made this year.

After researching well known films I found that some go with a totally consistant idea. Take Quantom of Solace for example.

Though there are several film posters the one I chose shows a running theme.

This magazine cover sets the idea up. The film will be set in a desert location and as always bond will use guns and get bashed up. Following this example I attempted to also set the scene. With the two main characters and an established realtionship full of animosity.

The film poster is incredibly simple and in fact uses the same picture (more or less) as the one they used in the magazine. With no attempt to reference the title I took solace from this and once more followed the guidlines set by this film.

My poster, although predominantly using “Juno” for inspiration adopts some conventions of the James Bond Poster. It is very simple with little words and few pictures. The Bond poster is actually more bare than mine but no less powerful. I was glad that my limitations when using the technology would not hamper the effectiveness of my progress much.


How effective is the combination of your main product and ancillary texts?

My magazine, poster and film trailer I feel work well together. The idea for my film poster was to go on billboards and on the sides of busses as that is where it is most seen. In my research I have found that most people become aware of a film through 1) the trailer and 2) the billboard so it is crucial to have my poster as big as possible so many people can see it.

Below are some examples of billboard and bus advertisements.