Archive for the ‘ Research ’ Category

Timescale (Question 2)

For question 2 we are being encouraged to think about the what the timescale would look like in terms of bringing out our constructions. If I was actually making a film then I would of course need to take into account the marketing stage of the process. This is what my timescale would look like:

-Teaser Trailer
-Film Poster
-Negotiate a magazine appearance

When researching the point of a Teaser Trailer I came across this website: http://www.wisegeek.com/what-is-a-teaser-trailer.htm

This website made it very clear as to the purpose of Teaser Trailers saying:

“A teaser trailer is a short version of a movie trailer which is designed to pique the interest of the audience, getting them excited about an upcoming film. Teasers, as they are called, are typically released months in advance, sometimes as much as 18 months before the expected release date of the film, and they are used to build anticipation and curiosity about the films they advertise. Teaser trailers can be seen before feature films in some movie theaters, and they are also released online and shown on television.”

“Classically, a teaser trailer lasts between half a minute and a minute. It may include footage from the film, often in a rough stage, since the film has not been completed, or it may utilize entirely new source material. In some cases, a teaser trailer is simply an abridged version of a regular movie trailer, including the film’s tagline and key footage in a condensed version which is more television-friendly.”

“Some companies like to make teasers which literally tease their audiences with puzzles and cryptic references. For example, a teaser trailer might flash a few key images, followed by a title card with the date. Viewers are supposed to recognize the images, and infer that the date is the projected release date. This works best for iconic films and films in a series, as viewers become familiar with specific symbols. A classic example of this type of teaser trailer would be a promotion of a Batman film which flashed the famous Batman symbol on the screen, followed by a date.”

Teaser trailers may also include hints and clues which viewers can follow, if they feel so inclined. It is becoming increasingly popular to include web addresses in teaser trailers, so that viewers can go look up the film online, and some movies had used these addresses as a jumping-off point to involve viewers in an alternate reality game or series of puzzles, thereby drawing them into the story of the film. Others offer viewers the opportunity to sign up on a mailing list for news about the film, including notifications when longer movie trailers are released.”

From a marketing perspective, the teaser trailer is a brilliant tool. The brief advertisement is usually not terribly costly to make or expensive to air on television, and it can suck viewers in, getting people hyped up about a movie months before it is released. Teaser trailers are often used to promote big budget films, with the goal of getting a return on the investment as quickly as possible, and they are also utilized to increase fan interest in major series or eagerly awaited film adaptations of books or continuations of television shows.”

As well as being very useful in terms of what to include in my trailer it gave me an idea about timescales. Using this information I would intend for my trailer to be released into cinemas at least 6 months in advance. This would then hopefully leave the audience in anticipation of this funny looking film coming up. The trailer is there simply to whet the appetite of the audience and to give them a date telling them when they can see it.

The poster would then come out long after and still well in advance of the actual film. For those who would have perhaps forgotten it will act as a pleasant reminder and they will remember they wanted to go and see it. The poster will also reinforce the general idea established in the original trailer. The relationship between the two characters is clearly one that will be funny and the audience will hopefully concur with this idea.

I would then very soon to the opening of my film look to negotiate a front page slot on a well-known film magazine. This is the final attempt to get people to go and see my work. By allowing an interview with the director and some insight into the film people will hopefully make up their mind to go and see the film. It gives people who are still not sure whether they want to watch the film an opportunity to once and for all decide. The numbers of people who go and watch a film purely as a response to a positive interview they have read in a publication is very high so with the magazine feature I would be looking to capture the undecided potential viewers.

With this traditional timescale I feel I have the ingredients for a successful film campaign.

Film Poster

Here is the latest progress on my film poster.

I am chnaging the blue to real sky and some of the fonts I will change. This is more of an outline for what I want to do.

I am using the “Juno” film poster for insiparation.

Magazine

Here is my magazine.

I am happy with how it looks and feel it looks at home with the likes of other magazines.

I have chosen a black and white background because I noticed that was a popular colour.

underneath my magazine are some other magazines with a black and white background and ones I loosely based mine on.

Poster and Magazine Pictures

I have been researching existing magazine and poster pictures. I have found a few which show what I wish to do pretty well. The idea, as shown in the pictures I drew is to have Andrew in the forefront and Chris is the back.

Here are some that I found which are appropriate. They are not all comedy’s buy the idea is the same.

Actors

We have been encouraged to explain why we have chosen our actors.

My actors are my brother, Andrew and one of my best friends Chris. I went with these guys partly because they were easily accessible and I wouldn’t have to pay anything but I also created the roles around their personalities. The characters they play are very similar to how they are in real life.

Andrew, is just a normal fifteen year old who, like anyone, would get frustrated at the constant presence of an idiot, like Chris. I feel it is revealed in the trailer that he tries to handle Chris but eventually looses it. He also has a fantastic dead pan humour which is exactly what I enjoy in comedy so he was perfect for the role.

My friend Chris was also perfect for the character he is playing. He is a larger than life extrovert who is totally hilarious. When i first thought of the character I wanted I knew Chris could do it really well. While he can do obvious humour (slap stick etc) his subtle comedy is also very funny. Chris’ appearance is one that you will struggle to forget and his personality, which hopefully comes out in the trailer is infectious.

Overall I am very pleased with my actor choices and they have done a really good job. I will need them again soon to perfect my shots.

Magazine Designs

Here are a few more simple magazine designs that are effective I feel.

I am in the process of making my magazine cover and I my film poster. They will both be pretty simple but effective.

Magazine Designs 2

Looking at existing magazine covers such as the one below it is not necessary for it to be complicated. This is clearly very simple yet powerful.

As the pratical side of media is not what im best at this will be the effect I go for and hopefully it will pay off.